Performance Marketing & Operations Specialist

We are a performance-driven marketing company building communities and converting attention into measurable growth. We work in high-value industries where social traffic must drive measurable engagement, qualified leads, and revenue impact.

We’re looking for a Performance Marketing & Operations Specialist to support our Growth Lead in executing campaigns, improving funnels, and maintaining marketing systems. This role is ideal for someone who understands performance marketing fundamentals and enjoys hands-on execution inside structured systems.
Your role is to bring campaigns to life, support optimization efforts, and ensure workflows run smoothly across teams.

Qualifications and preferred skills:

• 4 to 6+ years experience in digital marketing, performance marketing, or campaign operations.
• Strong understanding of lead generation funnels and conversion basics.
• Comfortable working inside marketing automation tools (ManyChat, Zapier, etc.) 
• Confident with Google Sheets and basic performance reporting.
• Organized, detail-oriented, and able to manage multiple tasks or campaigns at once.
• Proactive communicator who takes initiative and follows through.
• Strong written and verbal English skills.
   

Schedule: Full-time
Location: Remote (must have at least 4 hours PST overlap)

What You’ll Do
1. Campaign Execution & Optimization Support

• Assist in launching and managing lead generation campaigns across Instagram, TikTok, X, YouTube, and Facebook.
• Help implement and adjust ManyChat flows, DM sequences, and lead capture forms based on strategy provided.
• Monitor campaign metrics and flag performance issues or opportunities.
• Work consistently on active projects – going deeper into campaigns to improve engagement quality and lead intent over time.
• Support A/B testing efforts across messaging, flows, and CTAs.
   

2. Lead Capture & Automation Implementation

• Support newsletter and subscriber growth by ensuring lead forms and automations are properly connected and functioning.
• Monitor opt-in performance and flag friction points or drop-offs in the funnel.
• Execute updates within automation tools such as ManyChat, n8n, or Zapier.
• Maintain reporting sheets and performance dashboards in Google Sheets.
   

3. Operations & Coordination

• Track tasks and deadlines using our project management tools (ClickUp, Google Workspace)
• Assist in compiling performance reports and campaign summaries.
• Identify minor workflow inefficiencies and suggest improvements.
• Maintain CRM hygiene and lead tracking in systems such as Attio.
• Ensure workflows are documented and organized for clarity and continuity.