Digital Media Buyer

As a Digital Media Buyer, you will be responsible for managing and optimising various aspects of digital media buying to drive traffic, engagement, and conversions. This role involves setting up tracking links, fixing landing page index issues, building and managing NoIP campaigns, and providing buyers with the necessary links to ensure successful media placements. The ideal candidate is analytical, detail-oriented, and possesses a deep understanding of digital advertising platforms and performance metrics.

Qualifications and preferred skills:

1. Experience:

• Proven experience in digital media buying, including experience with platforms like Google Ads, Facebook Ads, Display networks, etc.
• Familiarity with NoIP campaigns and Namecheap's Dynamic DNS service is a plus.

2. Tools/platforms Proficiency: 

• experienced in MailChimp, Google Analytcs, GoogleAds, Canva, YoastSEO plugins, Ahrefs, SEMRush, Loomly, Lemlist, Wordpress CMS management

3. Analytical Skills: 

• Strong analytical abilities to interpret data, draw insights, and make data-driven decisions to optimize campaigns.

4. Technical Proficiency:

• Understanding of tracking technologies and experience in setting up tracking links.
• Knowledge of landing page optimization techniques and indexing best practices.

5. Communication:

• Excellent communication and interpersonal skills to collaborate with internal teams, media buyers, and partners.

6. Detail-Oriented:

• Meticulous attention to detail to ensure accurate tracking, link provision, and campaign execution.

7. Digital Marketing Knowledge:

• Understanding of digital marketing principles, conversion funnels, and audience targeting strategies.

1. Setup Tracking Links: 

• Collaborate with the marketing and analytics teams to create and implement tracking links for various digital media campaigns.
• Ensure accurate tracking and attribution of user interactions, conversions, and key performance metrics.

2. Fix Landing Page Index:

• Identify and resolve issues related to landing page indexing to improve the website's visibility and search engine rankings.
• Optimize landing pages for better user experience and higher conversion rates.

3. Build Out NoIP Campaign:

• Plan and execute NoIP campaigns using Namecheap's Dynamic DNS service to enable targeted and personalized ad placements.
• Monitor and optimize NoIP campaigns for maximum reach and effectiveness.

4. Provide Buyers With Link:

• Collaborate with media buyers, partners, and affiliates to provide them with the necessary links and assets for media placements.
• Ensure timely delivery of links and materials to support media buying activities.

5. Digital Media Buying:

• Plan, execute, and manage digital media buying campaigns across various platforms, including display, social media, search, and video.
• Utilize audience targeting, bidding strategies, and creative optimization to achieve campaign objectives.

6. Budget Management:

• Monitor media buying budgets and ROAS (Return on Advertising Spend) to ensure efficient allocation of resources and maximum results.

7. Performance Analysis and Optimization:

• Analyze campaign data, extract actionable insights, and implement data-driven optimizations to improve campaign performance.
• Conduct A/B tests and utilize performance data to refine targeting, ad creatives, and landing pages.

8. Reporting:

• Generate regular reports on campaign performance, key metrics, and optimization efforts to share with relevant stakeholders.

9. Stay Updated:

• Keep abreast of industry trends, emerging technologies, and digital advertising best practices to drive innovation and stay ahead of the competition.